Now THAT’s what I’M talking about!

I’m pretty proud of this gent, as a fellow entrepreneur. He has the courage to step out in a different direction and market his own thing. Switching his whole appraisal marketing footing over to a venture of selling information, training, and networking is not only the smartest move I’ve seen lately, but the most inspiring. I’m not saying that because I designed his web site, either. This is the first time I’ve featured a site here. But even working with him on it, the owner of Valuations Today was willing to break some of the established, dry, dusty, drawing room rules of site building theory to make marketing and sales the top priority. In short, work took priority over the conventions of business. Just one example: inconsistent fonts. Who ever made up the silly rule that if you use Verdana in one place on the page, you have to use it everywhere on the page, and indeed throughout the site. It’s nuts – this anti-work obsession with consistency. Consistency is a bland steak. It only appeals until Bob’s Egg-basted Firehouse Steaks opens across the street. We went a little nutsy (not too far, but nutsy compared to most) on formatting, to give people something more interesting to look at and interact with. This has got to be the most fun I’ve had building someone else’s web site in a while. In all ways, it felt like working with a colleague. Kudos to Rob Frame over at Valuations Today, purveyor of a fine BPO Training course for Real Estate Agents and Appraisers.