People want to believe the shift from traditional employment to contracting isn’t a broad cultural shift with lasting implications, but we think it is. Just as WWII changed the relationship of individuals to jobs, the post-Iraq environment (if we ever get out of that fiasco) represents more self-reliance and work being ascendant over jobs. But instead of talking about “benefits” (that’s something someone gives you, is only as reliable as your job – and most of them are watered down, overpriced, and not very ‘beneficial’ anymore), we must return to the notion of “investments”, where you and I are taking care of our own old-age funds (forget “retirement”) and health insurance. [source]