First, let me say that the desire to make a living for oneself on the internet is a noble goal. The internet represents independence, freedom of information, free expression. That’s why there’s such a concerted effort to install cut off switches, blacklists, and bans in the US and China, because otherwise it’s the realm of limitless possibilities, and that undermines a world of entrenched desires and consolidated control.
That said, just wanting to make money on the web isn’t enough. The 1990s were partly about the .com bubble. The idea was to create a web site, get investors, and then ask “how do we make money?” Since the questions were in the wrong order, most people lost money, not made any. As a lot of us look for a way to create a secondary or a new primary income stream on the web, the danger is that we create our own personal .com bubble. It’s so easy to fall into the Field of Dreams mentality – “build it and they will come”. The sound way to proceed is to ask “build what and why and what for?”
The first thing is to figure out what kind of business you want to be in – what general type of products or services you want to offer. The second is to figure out how you’re going to do it differently than the competition, or what specialized or value-added services you’ll offer that they won’t.” If you can answer those two questions, the rest come easy.