Want to write punchy, pithy, savvy sounding posts for your blog (or your client)? Don't have all the expertise in a certain area (who does?), but want to sling it right up there with the insiders? Want posts that people can read with the same psychological effect that rap songs have on fans? A good social media manager knows a few tricks, a few rules, and the rest is like … [Read more...]
Spend it All – Spend it Now – Spend it Always
Here's a new rule of work: When it comes to ideas and creativity, spend what you have. Spend it all. This is one of the most valuable rules I learned from a friend (I can't claim originality on this one). I used to wonder whether I should hold back my best ideas, when it came to blogging, or when it came to whatever piece I'm writing, in case I'll need something to draw upon … [Read more...]
Starting a Business Blog That Doesn’t Suck
"I'm a landscaper or plumber - how do I start a business blog? Who would want to read it?" Exactly. Or maybe. I hear that a lot. It's a reasonable question. "And if I write it, and I don't know what I'm doing, won't it suck." Probably not. It could, if you don't keep an open mind. But it won't otherwise. Image by Getty Images via Daylife So how is it done? That's … [Read more...]
Writing Winning Marketing
You've seen them - the blog articles that are just fluff with a sales pitch. "You too can make millions. Buy my system, and get started today!" Or it's like a book, but it doesn't ever tell you what to do with this knowledge. I'm always telling my clients to blog, but how to write effectively for a business blog - well, that's not always obvious. Sometimes, the slice of life … [Read more...]
