I'm not a believer in discounts, unless they are part of a marketing campaign. Half-hazard discounts, just because someone asks for one, force you to work harder for less pay to justify your normal price. And you're not giving them a reason for the discount, so what does that say about what you were going to charge them? That it wasn't a fair value? I wouldn't want to send that … [Read more...]
Action Items: The Joys of Slicing Cheese
A colleague and I are constructing a new type of organization, and at times at the outset I felt overwhelmed and a bit paralyzed. It comes with having an enormous vault of ideas, and a need for speed, while needing also to quickly put up an infrastructure (in this case a marketing infrastructure) that is woven piece into piece. This weekend, I revisited my part of the plan, and … [Read more...]
