"Perception is reality", is a prevalent claim in business. It's akin to "the customer is always right" or "I give it 110%". Everyone knows it's a bogus claim. Even the true believers - "No, that's really true! That's the truth! You're just misunderstanding it!" - don't live that way consistently. After all, I perceive them as makers of bad business mythology. Is that reality? … [Read more...]