As another Black Friday arrives, it might be useful to observe a trend that's going to shape some future Black Fridays. The glory of ownership is over. That's right, I said it. You might think that's overblown, but just look around you. The cornerstone of the culture of ownership - the house - is failing to capture the imagination of a new generation of people. By 'generation', … [Read more...]
What’s Wrong With Discounts?
I'm not a believer in discounts, unless they are part of a marketing campaign. Half-hazard discounts, just because someone asks for one, force you to work harder for less pay to justify your normal price. And you're not giving them a reason for the discount, so what does that say about what you were going to charge them? That it wasn't a fair value? I wouldn't want to send that … [Read more...]
When it has to be there Tomorrow
You're filling a sudden order to bang out a Powerpoint presentation for 500 people by morning, and need to walk in looking rested and in control. You need to launch a web site yesterday, because your new client already mailed out their secondary marketing, and their own servers just died. The mobile headquarters of your social action group has twelve hours to get an underground … [Read more...]
